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About

London

[email protected]

github.com/morphalex90

Soundpickr
Purr
Piero Nanni
Magic
BackRaven
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024

Lead Developer

Soundpickr - London, UK (May 2022 - October 2023)

Developed the main API, the main site, the user panel and the admin panel

Improved Google ranks and achieved 50% more users in the past 2 months

Web Developer

Purr - London, UK (November 2018 - May 2022)

Web Developer at PurrDigital

  • Develop and publish the first Drupal 8 and 9 projects of the company
  • Optimize sites with best practices and from a code / security prospective

Freelance Web Developer

Piero Nanni - London, UK (March 2016)

In my personal free time I like creating websites for people who is in need:

I love experimenting with new ideas and creating useful tools:

Web Developer

Magic - Bologna, Italy (May 2015 - June 2018)

Web Developer @ Magic (Bologna, Italy), with the task of developing websites and e-commerce platforms with WordPress, Drupal and Magento.

Over three years (for two of them I was the only developer) I learnt about how to build websites from graphical ideas, publishing them with WHM and cPanel, keeping them updated and optimizing them with SEO (thanks to& Visual SEO Studio and Screaming Frog) and lots of useful tweaks.

Drupal 8:

Drupal 7:

  • Magic (the web agency website; I made it faster and lighter than it was before)
  • OkBedAndBreakfast (three-year internal project; My best Drupal 7 work in terms of customization)
  • Montieco (Bootstrap based theme with a Drupal based URM)
  • Edilforme (Bootstrap based theme with advanced back-office functions)
  • Arredart (ajax calls with optimized queries in order to load the stands)
  • Bed&Breakfast Farinelli (converted to a responsive theme)

WordPress:

Magento:

  • Espositori Pubblicitari (converted to a responsive theme and added structured data for products and news)
  • Plexi Arredo (integrated Google Shopping and added structured data for products)

3D modeler and Web Programmer

BackRaven - Bologna, Italy (February 2011 - August 2015)

BlackRaven was a small indie software house formed by a group of close friends with the same passion about videogames. We developed and published some apps for iOS devices as well as a few pc games.

My first role was web programmer, so I created and maintained the main website in WordPress. Other than the site, I was in charge of creating databases connections for the apps we developed.
To cover for one of the vacancies in our team, I also learnt basic 3D modelling using programs like Milkshape and 3ds Max (my creations examples video).

When I think on my early years, I have always been passionate about technology and curious about how things work.

During high school I discovered the programming world. I started with basic HTML, then continued expanding my information in technology experience through the years. During these years I learned to create entire websites not only for myself, but for others.

From 2011 to 2015, I was part of an indie team based in Bologna, Italy (Black Raven). We developed small games and programs for iOS and PC. I was responsible for the design and development of the website and methods of database connection of the apps. As a secondary role, I also worked as a 3D modeler.
The years spent as part of this team enhanced my programming skills and developed the dynamics of working with a team. Thanks to this experience, I have become the programmer I am today.

In May 2015, I was offered the opportunity to work at a web agency (Magic), where I was trained on how companies develop websites and e-commerce platforms. During my three years with the company, I expanded my knowledge of WordPress, Drupal, and Magento.

In June 2018, I moved to London to expand my knowledge and increase my English language skills.
After a couple of months I joined Purr, a web agency based in central London. Since starting, there have been many interesting projects and new ways of building websites that I had never previously explored.

In May 2022, I joined Soundpickr and started working with Laravel and React.